Flannel Fest 2020 Virtual Music Event Celebrates 7 Years of Keeping Wisconsin Warm

Virtual format during COVID-19 pandemic successfully raises funds and awareness

Now in its 7th year, Flannel Fest has become an annual celebration of local, regional and national Americana music benefitting the Keep Wisconsin Warm/Cool Fund (KWW/CF). Due to the Covid-19 pandemic of 2020, most live music events have had to postpone until 2021, or they have created virtual events on the internet. Flannel Fest 2020 did the latter, with a successful online and virtual Facebook Live music event held on November 21 that raised over $15,000 for KWW/CF thanks to a 2 to 1 match challenge. While the event was free for anyone to attend, donations were strongly encouraged via virtual tip jars.

Local Musicians Continue to Hit the Right Note at Annual Flannel Fest, Raising Funds and Awareness for Those Most in Need

Artist Trapper Schoepp rocking Flannel Fest 2019, Photo by Mike Rausch

Flannel Fest, held at two locations again this year, featured performances of different Americana bands that raised more than $16,000 for Wisconsin households with no place else to turn.

Music has always been a major part of Erik Kjelland’s life. So, it should come as no surprise that he’s been using his talent as a catalyst to raise thousands of dollars and awareness for the Keep Wisconsin Warm/Cool Fund.

Six years ago, Kjelland, who spends much of his time singing, playing guitar and harmonica for his Madison-based band, The Mascot Theory, was having a conversation with a friend about organizing an event that would give back to the community. He and fellow musician Beth Kille, of the Beth Kille Band, hatched a plan to bring together some of the best musical talent in Wisconsin - and beyond - to help out those in need.

Flannel Fest was born.